Внутренняя оптимизация сайта. Часть 3. Советы.
В предыдущих 2 частях было рассказано о перелинковке страниц и продвинутой перелинковке страниц. Сейчас же рассмотрим вопрос внутренней оптимизации сайта более широко.
Для последующего качественного продвижения сайта в поисковых системах необходимы шаги по внутренней оптимизации сайта. Благодаря грамотной внутренней оптимизации сайт будет намного проще, быстрее и эффективнее вывести в топ поисковых систем. Поэтому нужно в первую очередь продумать грамотную навигацию по разделам сайта- чтобы пользователи могли легко и быстро находить нужные материалы за минимальное число кликов. А так же создание качественной карты сайта, о создании которой я расскажу в одном из следующих выпусков в рамках Недели внутренней оптимизации сайта.
Теперь собственно мой список рекомендаций по внутренней оптимизации сайта.
1. Первое с чего следует начинать, так это с определения поисковых запросов, по которым планируется продвигать сайт. Сейчас это достаточно просто сделать через сервис Яндекс Директ (при продвижении в Яндексе) и Гугл Адвордс (при продвижении в Гугле)(статья о правильном подборе ключевых слов для продвижения сайта).
2. Подбор наиболее релевантных подобранным поисковым запросам страниц сайта.
3. Оптимизация каждая страницы сайта под 1-2 поисковых запроса.
4. Наличие ключевых слов как в title так и в описании страниц (тут стоит отнестись с вниманием к посетителям сайта, чтоб ключевые слова были максимально читабельны и имели смысловую нагрузку, а не просто перечислены).
5. Ключевые слова должны быть прописаны в заголовке <h1>, а также присутствовать в тексте в виде различных осмысленных словосочетаний. Но не переусердствовать, дабы поисковые системы не проигнорировали Ваш набор ключевых фраз. Рекомендуется не более 3-5% ключевых слов от общего содержания статьи.
6. Применять к ключевым словам html-теги <b> и <i>, а также в текстах (анкорах) внутренних ссылок.
7. Не забывать указывать ключевые слова в тегах alt и title у картинок размещаемых на сайте, вполне вероятно, что некоторые пользователи придут на ваш сайт воспользовавшись поиском по картинкам.
8. Помимо верхних/боковых меню, внутренние страницы сайта должны быть дополнительно перелинкованы(ссылка на страницу перелинковки). Перелинковку в том числе можно осуществить в футере (подвале сайта) (при этом нужно использовать ключевые слова), а также в текстах полных новостей сайта (например, после статьи идет 5-7 ссылок на похожие материалы или на последние материалы, что так же благотворно скажется на увеличении просмотра страниц.
9. Адреса страниц должны содержать человеко-понятные урлы(ЧПУ), например вместо непонятного http://example.com/?=q более понятный адрес http://example.com/goods.php
10. Закрыть от индексации все внешние ссылки (счетчики, статистики, кнопки и т.п.) Их следует закрывать от индексации через <noindex> и rel=”nofollow”, чтобы со страниц на которых они размещены не уходил ТИЦ и PageRank, в случае если они по какой-либо договоренности не должны быть индексируемыми.
11. Самые интересные или комментируемые материалы выводить на видное место, во многих CMS таких как Drupal и Wordpress имеются соответствующие модули и виджеты для отображения подобных записей в отдельном блоке в удобном месте на сайте.
12. Навигация по сайту должна быть в виде текстовых ссылок(называемых breadcrumb или по русски-хлебные крошки), без использования скриптов, что улучшает индексацию, а так же позволяет пользователям лучше ориентироваться на страницах сайта. В случае применения графической навигации пункты необходимо продублировать в тегах alt и title для тех посетителей, у которых отключено отображение графических элементов.
13. Построение структуры сайта и навигации таким образом, чтобы все страницы сайта были доступны в 2-3 клика от главной.
14. К каждому материалу сайта добавить возможность, путем установки соответствующих кнопок, простого добавления в социальные закладки и размещения анонсов в социальные сети материалов сайта.
15. Организация обратной связи посетителей с авторами сайта путем добавления возможности комментирования статей и материалов сайта, а так же добавление контактной формы.
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